(By Kelly Spors)
Figuring out how to effectively tap Facebook is an uphill battle for many small businesses. As the world’s largest social-networking site constantly changes its policies or how it displays posts and activities, some business owners have become frustrated with their Facebook marketing efforts—and some have left altogether.
Take heart: You may have a little more help now.
Facebook just introduced “Facebook for Business,” aiming to make it easier for businesses to market themselves effectively on the social media platform. The new hub, which replaces the 2011-released “Business Guide,” offers several new tools and features for both novice and long-time Facebook business users. Features include basic information on how to set up a Facebook business page, create a Facebook ad, use page analytics or engage a Facebook audience. More advanced Facebook users might benefit from tips on how to use Facebook to drive traffic to an online or physical store or how to better use Facebook’s mobile features. The hub includes several business case studies, including one on how a Chicago auto dealer,Castle Auto Group, uses Facebook ads to target specific consumers within a 15-mile radius.
Though the new hub already offers several new features, Facebook says it will eventually “grow into the central destination for the news, information and inspiration that marketers can use to drive business results with Facebook.”
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