How to save on a press conference budget in Africa

(By African Press Organization)

Online press conferencing makes possible for a large number of journalists from different countries to participate in a press conference without travelling. It’s cost and time-effective, climate friendly, and a unique way to disseminate messages across a large number of countries, in real-time.

Fifty percent of budget dedicated to press conferences are usually allocated towards travel expenses and venue rentals. Venue costs obviously also incur other unexpected extra costs such as beverages, audio sound equipments and most often, it is not usual to be required to pay journalists transportation fees and  per diem for each.

Over the past five years, APO’s online press conferencing and interactive webcast solutions have been used by some of the world’s largest companies, institutions and organizations, out of which Western Union, Ernst & Young, the European Commission, the Food and Agriculture Organization of the United Nations (FAO), the African Development Bank, the United Nations Development Programme (UNDP), the African Union, and the GAVI Alliance to name a few.

These press events have brought together hundreds of media worldwide, including Thomson Reuters, Associated Press, Bloomberg News, BBC World News, XINHUA News, Deutsche Presse Agentur (DPA), South African Broadcasting Corporation (SABC), Agence France Presse (AFP), Panafrican News Agency (PANA), along with many more local and international media corporations.

“PR professionals are facing budget reductions, and therefore are unable to have face-time with journalists from all 54 African countries. Most African journalists cannot afford air tickets and accommodation to attend an international press conference. With online press conferencing and interactive webcast, journalists now can participate to a press conference without having to leave their desk! That is the reason why Online Press Conference and Interactive Webcast can save 50% of your costs when doing a press conference”, says Nicolas Pompigne-Mognard, Founder and CEO of APO (African Press Organization).

Online press conferencing makes possible for a large number of journalists from different countries to participate in a press conference without travelling. It’s cost and time-effective, climate friendly, and a unique way to disseminate messages across a large number of countries, in real-time.

Interactive webcast allows journalists based remotely to interact in a press conference held anywhere in the world. Not only journalists are able to attend the press conference in real-time, from any country and any computer connected to the internet, but they also are able to interact by asking questions.

APO is the creator of Africa Wire®, the newswire service for press release distribution and monitoring in Africa. This reaches over 50,000 media outlets, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries, and more.

Used by some of the world’s top companies, PR agencies, institutions and organizations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, where clients can directly target audiences in all corners of the continent and to the world.

Source: African Press Organization

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