In Business, Don’t Just Give Instructions; Also And Always Offer Visions

(By Chinonso Ogbogu)

Instructions are important and they’re needed in business. They’re tools for getting things done, no doubt. However, if your business must attain healthy, sustainable growth, then you need to always feed your employees with vision. Don’t hoard the vision and then only dish out the instructions. When you always feed your employees with instructions, the truth is that they may get so engrossed or used to obeying instructions that they lose sight or grip of the big picture.

Indubitably, parents play a critical role in the formation of a child’s character. If parents do their jobs aright, the odds are that the child will grow up and make positive contributions to his system. However, the matrix of the preceding two sentences somehow engenders a situation where parents continually feed their child with plethora of instructions until the child begins to suffer from mental kwashiorkor! “Don’t do this! Do this! If you don’t this, I will do this!” have become the instructional main courses that this child gets fed on a diurnal basis! Well, I’m not here to primarily converse with parents; but let’s acquire the torch of the above behaviour and point it directly to business. Of course, the idea is to reveal and address the error that goes on in several businesses. Simply put, I’m here to primarily converse with business owners.

Employees of several businesses go to work each day with a predominate goal in mind: How not to violate the instructions of the boss. They appraise their effectiveness in the business by the quantity of instructions they obey. Why? That’s the main course that their bosses feed them with! Alas, when you ask these employees to communicate the core vision of their businesses, they either falter or they proclaim something utterly or fairly different. Yet, this situation has caused—and is still causing—serious growth problems in several businesses. Many business owners today can’t drive healthy, sustainable growth simply because they continue to stuff their employees with heap of instructions, while starving them of visions. In fact, the following are the prevailing stances in many businesses:

Boss: “I’ve to grow my business. Therefore, I need to always give instructions to my employee.”

Employee: “I’ve to obey my boss’s instructions so that I can receive my paycheck and don’t attract his punishment or reprimand.”

Okay, now don’t get me wrong. Instructions are important and they’re needed in business. They’re tools for getting things done, no doubt. However, if your business must attain healthy, sustainable growth, then you need to always feed your employees with vision. Don’t hoard the vision and then only dish out the instructions. When you always feed your employees with instructions, the truth is that they may get so engrossed or used to obeying instructions that they lose sight or grip of the big picture. Growing your business requires that you bring your employees at par to the core vision of your business. And they can only be at par when they understand and own your vision. And bringing and keeping them at this point requires that you always communicate and reinforce the vision.

Listen, driving your business to the top is not a sprint. You need your employees to help transform your great vision into reality. And you know something? Your employees aren’t robots! They’re humans—and they got hearts and minds too. So rather than continue to just feed them with unremitting instructions, start now to always feed them with a vision. When you do that, you’re not setting your business up for strategic, long-term growth, but you’re also raising HEALTHY employees that truly THINK!

Chinonso Ogbogu is the author of the powerful book ‘THE VOICES’ and the radio host of the popular radio programme known as SuccessMatters™.

“Opinion pieces of this sort published on RISE Networks are those of the original authors and do not in anyway represent the thoughts, beliefs and ideas of RISE Networks.”

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