(By Mindy Powers)
“By the end of 2017, there will be 4.4 billion app users worldwide, according to an article by Soulati Media. This means app technology is here to stay, and app development is a long-term investment, not a short-term marketing measure. Mobile applications, Soulati says, can help boost brand awareness and affinity, and they can integrate business objectives such as marketing, consumer engagement, customer service, and promotional activity.“
We’ve known for a while now that mobility is a force in the enterprise — the rise of BYOD and app development are evidence. But the numbers are pointing to something even stronger: Mobility as a mainstay in business.
Consider that this year, U.S. adults will spend almost half of their overall media time — 43.6 percent — with digital. Of that time, 19.4 percent will be spent on mobile, compared with 19.2 percent on laptops and PCs, according to a July study by eMarketer. And that doesn’t even cover how employees and businesses are using mobile in the workplace.
That’s why it’s so important for organizations to get on top of app development — creating their own apps and investing in long-term strategy — because if they don’t, someone else’s business will.
Here’s some of the latest on app development and how business and IT leaders are taking advantage of this growing tech trend:
By the end of 2017, there will be 4.4 billion app users worldwide, according to an article by Soulati Media. This means app technology is here to stay, and app development is a long-term investment, not a short-term marketing measure. Mobile applications, Soulati says, can help boost brand awareness and affinity, and they can integrate business objectives such as marketing, consumer engagement, customer service, and promotional activity.
Starbucks Talks About its Future: More Food, More Digital
A recent Wall Street Journal article describes how Starbucks is using its digital capabilities to expand business. At the café, more than 10 percent of U.S. transactions are made with a phone. And Chief Digital Officer Adam Brotman attributes business success to technology improvements: “Our internal measures tell us that these various digital initiatives have added demonstrable impact to our U.S. business in the third quarter, with the promise of even greater growth in the months and years to come.”
Transitioning to a Mobile Centric World
With benefits such as accessibility, the ability to leverage mobile-only features like GPS search and camera interfaces, and better design, many people prefer apps to the mobile Web, Bill Gurley writes in his Above the Crowd blog.
Developers Get Friendly With the Hybrid Approach for Mobile Apps
In mobile app development, there’s often a three-way battle among native, Web, and hybrid apps, a recent Business 2 Community article explains. Hybrid apps might be the best bet because of their flexibility, portability, and ease of use — and according to Gartner, also the most popular, with more than 50 percent of apps taking the hybrid route by 2016.
Does your business have a mobile app strategy? How will it cater to consumers in the mobile era?
“Opinion pieces of this sort published on RISE Networks are those of the original authors and do not in anyway represent the thoughts, beliefs and ideas of RISE Networks.”