3 Secrets for Turning Your Business Into a Brand
(By Yali Saar) "The first step in building any great brand is creating a background story that tells people who you are and what you do. Often, we see these stories Read More >>
Business Class: Are You Pricing Your Time or Your Worth?
(By Yaritza Delorenzo) "Consider what you’re providing not just during the 15 minutes or 5 hours of work, but consider also the results of the work you’re doing for them. Time Read More >>
5 Ways To Refresh Your Leadership Style
(By Glenn Llopis) "Leaders must objectively assess how to better commit themselves to their role and responsibilities. They need to be willing to break themselves apart – their natural tendencies, Read More >>
How To Write an “About Me” Page That Gets You Hired
(By Nicole Fenton) "About pages don’t have to be cutesy or clever. A simple bio with concrete facts goes a long way. Tell us who you are, where you’re from (if Read More >>
The Brand New You: Branding Your Business In Excellence
(By Laura Stack) "Don’t completely abandon the old you. Even as you move into new types of business, you should retain the things that made you recognizable and unique to clients Read More >>
How to Make a Good Impression in 30 Seconds
(By Ron Ashkenas) "Think about one of your favorite commercials. Which part of that commercial stays with you? What technique did the advertiser use to draw you in — humor, aesthetics, Read More >>
Marketing: What Are You Best At?
(By Mary Marshall) "So it’s not just about the branding, it’s about the whole story. And before the story, it’s about the research into what the customer needs and wants. Figuring Read More >>
Personal Brand Rehab: How to Redefine the Way You’re Perceived at Work
(By Jo Miller) "Pay close attention to every interaction you have with others and try to stay aligned with the brand you want to be known for. Look for opportunities Read More >>
Loosing Touch? 6 Ways to Get Your Business Mojo Back
(By Geoff Williams) "Maybe you love interacting with customers but hate the number-crunching that comes with running a business. Or perhaps you need to unload some of the grunt work you've Read More >>
How to Build an Unforgettable Personal Brand
(By Bruna Martinuzzi) "What distinguishes you from the pack? How is your product or service special? For example, what is your personal trademark? Is it speedy service? Is it going the Read More >>