(By Yali Saar) “The first step in building any great brand is creating a background story that tells people who you are and what you do.
(By Yaritza Delorenzo) “Consider what you’re providing not just during the 15 minutes or 5 hours of work, but consider also the results of the work
(By Glenn Llopis) “Leaders must objectively assess how to better commit themselves to their role and responsibilities. They need to be willing to break themselves
(By Nicole Fenton) “About pages don’t have to be cutesy or clever. A simple bio with concrete facts goes a long way. Tell us who you
(By Mary Marshall) “So it’s not just about the branding, it’s about the whole story. And before the story, it’s about the research into what the
(By Jo Miller) “Pay close attention to every interaction you have with others and try to stay aligned with the brand you want to be
(By Geoff Williams) “Maybe you love interacting with customers but hate the number-crunching that comes with running a business. Or perhaps you need to unload some
(By Bruna Martinuzzi) “What distinguishes you from the pack? How is your product or service special? For example, what is your personal trademark? Is it speedy