(By Yali Saar) “The first step in building any great brand is creating a background story that tells people who you are and what you do.
Tag: branding
Business Class: Are You Pricing Your Time or Your Worth?
(By Yaritza Delorenzo) “Consider what you’re providing not just during the 15 minutes or 5 hours of work, but consider also the results of the work
5 Ways To Refresh Your Leadership Style
(By Glenn Llopis) “Leaders must objectively assess how to better commit themselves to their role and responsibilities. They need to be willing to break themselves
How To Write an “About Me” Page That Gets You Hired
(By Nicole Fenton) “About pages don’t have to be cutesy or clever. A simple bio with concrete facts goes a long way. Tell us who you
The Brand New You: Branding Your Business In Excellence
(By Laura Stack) “Don’t completely abandon the old you. Even as you move into new types of business, you should retain the things that made you
How to Make a Good Impression in 30 Seconds
(By Ron Ashkenas) “Think about one of your favorite commercials. Which part of that commercial stays with you? What technique did the advertiser use to draw
Marketing: What Are You Best At?
(By Mary Marshall) “So it’s not just about the branding, it’s about the whole story. And before the story, it’s about the research into what the
Personal Brand Rehab: How to Redefine the Way You’re Perceived at Work
(By Jo Miller) “Pay close attention to every interaction you have with others and try to stay aligned with the brand you want to be
Loosing Touch? 6 Ways to Get Your Business Mojo Back
(By Geoff Williams) “Maybe you love interacting with customers but hate the number-crunching that comes with running a business. Or perhaps you need to unload some
How to Build an Unforgettable Personal Brand
(By Bruna Martinuzzi) “What distinguishes you from the pack? How is your product or service special? For example, what is your personal trademark? Is it speedy