The 4 Ps of a Successful Pitch
(By Stan Polit) "Whether you're pitching your business to an investor or a client, if you're not prepared, you could lose out. These four tips will help you land that big Read More >>
The 6 Fundamentals Of Client Building
(By Sara Horowitz) "Life throws us tons of decisions, from what toothpaste to buy to what candidate to vote for. Finding out what other people are doing can help us size Read More >>
Why Marketing Should Be Everyone’s Job
(By John Jantsch) "Because I’m a marketing person, it should come as no surprise to anyone what I’ve been saying for years: Every business is a marketing business. And when you Read More >>
Coping With A Major Business Setback: How To Get Back on Track
(By Andrew Griffiths) "The cash may have stopped coming in, but it still had to go out. I had to figure out exactly how much hard, cold cash I had and Read More >>
Why You Should Never “Fire” A Client
(By John Caddell) "The “fire the customer!” mindset is a symptom of contempt for clients. The term “contempt” might sound shocking. We love our clients, don’t we? They pay the bills. They refer Read More >>