(By Mark Henricks) "Simply put, shoppers prefer to patronize businesses that do things like sponsor youth baseball teams, according to Timothy Landry, associate professor of marketing at The University of Alabama Read More >>
(By Adebiyi Adeyemi) "The logic behind organisation being urged to be interested in the growth and stability rather than mere profit making is quite simple and self-explanatory. Organisations are Read More >>
(By Jeff Haden) "The best missions involve making a real impact on the lives of the customers you serve. Let employees know what you want to achieve for your business, Read More >>
(By Angela Stringfellow) "With social networks, review websites and complaint platforms everywhere, each of your customers has the power to damage your brand reputation. But what if the situation is too Read More >>
(By I. Ibikunle) "I have a dream that one day, Nigeria would reign as a frontline state and the giant of Africa, that each Nigerian would have equal opportunities to Read More >>