(By Nancy Duarte) “Have you ever listened to a presenter who sounded super-smart without having any idea what she really said? If so, the presentation was
Tag: Concept
How to Prioritize and Really Get Things Done
(By Glen Stansberry) “In a small business, money is often seen as the scarcest resource, and for good reason: It’s the grease that keeps the machine
What a Successful Company Blog Says about Your Business
(By Jacqui MacKenzie) “The blog is your opportunity to reach out to your customers and provide them with in-depth, valuable information that they can’t find on
The first Strategic Question every Business must ask
(By Anthony K. Tjan) “Figuring out where things are going next isn’t as easy as just asking your customers, either. As Henry Ford is reputed to
Enhancing greener Lagos campaign (1)
(By Izuchukwu Ezukanma) “Six years into the programme and with a scorecard in public domain, there is need to review the exercise: The concept, methodology,
To Communicate More Effectively, Use The Theory Of Seven
(By Bruce Kasanof) “The larger your audience, the more vital it is that you be clear. If you are mass marketing a product or conducting
Why Selfies Need to Be Part of Your Marketing Strategy
(By Barry Moltz) “It is much easier to connect with a person than an abstract concept like a company. Posting employee selfies shows that there are
The Best Management Advice From ‘The Art of War’
(By Max Nisen) “A strategy, product, or concept that is obvious has probably already been done. Those that are the best are the ones that
Now Available In Bookstores And Campuses: ‘Half A Loaf & A Bakery’ – A Book That Targets Nigerian Undergraduates
The Book Review: Half a Loaf & a Bakery In the present age of Information overload where youths can easily get confused about how to chart
What Strategists Can Learn From Architecture
(By Andrew Campbell & Mark Lancelott) “If we used the concept of “five levels of strategy”, we might be less likely to find ourselves with fancy