Farafina Trust will be holding the 2016 Creative Writing Workshop in Lagos. The event is organized by award-winning writer and creative director of Farafina Trust, Chimamanda Adichie, from June 21 Read More >>
(By David Burkus) "How easily can I use my past experience to understand how this new product functions or what this new work means? The higher the similarity with existing norms, Read More >>
(By Mark McGuinness) "Although the idea of success can be scary, the reality is generally easier to cope with than what you had before. If you’ve been resourceful enough to keep Read More >>
(By Jeff Haden) "Fingerprints are unique. Snowflakes are unique. You are unique--but your business probably isn't. Don't pretend to be, because customers don't care about unique; they care about "better." Read More >>
(By Christian Jarrett) "The potential for productive imagination lies in all of us. But it doesn’t come without effort. We must balance time alone with collaboration. We must research, listen and Read More >>
(By Michael Samson) "Keep in mind that when your prospective customers visit your site, they’re typically looking for specific information. They’re rarely going to read entire pages, and most people will Read More >>