(By Bruna Martinuzzi) “One of the reasons business people shy away from including stories in their communications with employees or customers is the mistaken notion that
Tag: Message
The Brand New You: Branding Your Business In Excellence
(By Laura Stack) “Don’t completely abandon the old you. Even as you move into new types of business, you should retain the things that made you
How to Make a Good Impression in 30 Seconds
(By Ron Ashkenas) “Think about one of your favorite commercials. Which part of that commercial stays with you? What technique did the advertiser use to draw
Dying art of letter-writing and ICT revolution
(By Kingsley Charles) “In addition, the dying art of letter-writing has made inroads into the writing skills of the youth. Having to send messages via
The Forgotten Power of Handwritten Notes
(By Carla Turchetti) “Think of writing letters and notes by hand as opportunities, not obligations, whether commending, apologizing, consoling or answering a question, taking the time
The Best Lecture I’ve Ever Heard
(By Greg McKeown) “Whether you’re an executive preparing to give a high stakes keynote or an event organizer (which might be the most underappreciated job out
What Does the Color of Your Logo Say About Your Business? (Infographic)
(By Kate Taylor) “Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and