(By Brian Moran) "People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have … [Read more...]
How the Art of “Unselling” Can Help You Increase Sales
(By Mike Michalowicz) "Create a compelling, cool offer that’s only available to the very best of your clients. Unselling is particularly well-suited for high-priced items, so this is your chance to put together the ultimate experience for your customers. You can’t unsell a commodity item, so you’ve … [Read more...]
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