Stop Trying To Engineer Success
(By David K. Hurst) "The fundamental problem with the engineering approach is that simple mechanics do not drive outcomes in complex systems. Where causes and effects are constantly subject to dynamic Read More >>
Want The Job? Learn To Tell Great Stories, Starting With Your Interview
(By Drake Baer) "Big companies know storytelling is the secret weapon to "branding." Why? Because people don't fall in love with data dumps and PowerPoint slides--they are moved by emotions, Read More >>