(By Yali Saar) “The first step in building any great brand is creating a background story that tells people who you are and what you do.
Farafina Trust will be holding the 2016 Creative Writing Workshop in Lagos. The event is organized by award-winning writer and creative director of Farafina Trust,
The 25th International Playwriting Competition is brought to you by the BBC World Service & British Council, in partnership with Commonwealth Writers and co-produced by The
(By Barry Moltz) “When building your business’s story, find a customer who was in an extreme situation and then show how your company exceeded expectations to
(By Carmine Gallo) “Telling stories is the single best way to make an emotional connection with your listener. Stories inform, illuminate, and inspire. So few leaders
(By Julianne Wurm) “People want to like the carrier. When people feel good, they want to share – that good feeling is what they want to
(By Jenn Godbout) “In the fifth beat, you have an opportunity to highlight what makes the story unique. If you’ve just described a failure or challenge,
(By Rajesh Setty) “Life is mostly about stories you tell others or you tell yourself about the events and conversations that are happening around you. You
(By Erica Swallow) “Once you’ve got the foundation for a story, test it. Share it with everyone and get feedback about how you could improve it.