(By Yali Saar) “The first step in building any great brand is creating a background story that tells people who you are and what you do.
Tag: Storytelling
Apply for the 2016 Farafina Trust Creative Writing Workshop – Lagos, Nigeria
Farafina Trust will be holding the 2016 Creative Writing Workshop in Lagos. The event is organized by award-winning writer and creative director of Farafina Trust,
Enter for the 25th International Radio Playwriting Competition
The 25th International Playwriting Competition is brought to you by the BBC World Service & British Council, in partnership with Commonwealth Writers and co-produced by The
11 Powerful Ways to Tell Your Story
(By Bruna Martinuzzi) “One of the reasons business people shy away from including stories in their communications with employees or customers is the mistaken notion that
The Power of Storytelling for Your Business
(By Barry Moltz) “When building your business’s story, find a customer who was in an extreme situation and then show how your company exceeded expectations to
The One Skill Everyone Needs Yet Nobody Has
(By Carmine Gallo) “Telling stories is the single best way to make an emotional connection with your listener. Stories inform, illuminate, and inspire. So few leaders
The Other Factor that Makes an Idea Spread
(By Julianne Wurm) “People want to like the carrier. When people feel good, they want to share – that good feeling is what they want to
The Five Beats Of Successful Storytelling And How They Can Help You Land Your Next Job
(By Jenn Godbout) “In the fifth beat, you have an opportunity to highlight what makes the story unique. If you’ve just described a failure or challenge,
7 Top Career Missteps To Avoid In 2014
(By Rajesh Setty) “Life is mostly about stories you tell others or you tell yourself about the events and conversations that are happening around you. You
The Art Of Business Storytelling
(By Erica Swallow) “Once you’ve got the foundation for a story, test it. Share it with everyone and get feedback about how you could improve it.