How to Grab the Attention of Your Ideal Customer
(By John Jantsch) "A talking logo is made up of two components; part one addresses your target market, and part two addresses the problem your business hopes to solve. While the Read More >>
Analyze This: How to Do a Competitive Analysis
(By Rieva Lesonsky) Doing a competitive analysis is not only an essential step in starting a business, it's also valuable at many points in a company’s growth. For example, you’d be Read More >>
How a Simple Story Can Improve Your Business
(By Tim Berry) "Just imagine the story of somebody who has a problem or wants something, finds your business and buys from you. Pretend for a moment that you're writing a Read More >>