(By Robin Reshwan) “Posting just to show you have activity does little to build a brand. As a matter of fact, too much useless information
Tag: twitter
These 6 Big Mistakes Are Making You Look Bad Online
Whatever you want to call the business of being yourself, chances are you’ve already taken steps to enhance your individual brand. There’s no shortage of
Your Social Life Is Not Your Social Media
(By Dr. Peggy Drexler) “Just as businesses and brands use social media to interact with their target audience and monitor consumer interest, people are using social
Are Your Twitter And Facebook Posts Your Absolute Intellectual Property?
(By Dr. Peregrino Brimah) “As new communication technologies emerge, so do new copyright infringement questions. But copyrighting a tweet would be a difficult-to-make and hard-to-enforce legal
Will Twitter Soon Offer a ‘Buy Now’ Button?
(By Kelly Spors) “Twitter has shied away from commerce so far, but the company has been under increasing pressure to turn a profit due to its
Why Selfies Need to Be Part of Your Marketing Strategy
(By Barry Moltz) “It is much easier to connect with a person than an abstract concept like a company. Posting employee selfies shows that there are
A Second Look: Is Twitter Really for You?
(By Mike Michalowicz) “The truth is that Twitter isn’t for everyone. But if you have a company with an active following, like a ton of the
4 Best Practices For Social Advertising
(By Todd Wasserman) “While we’ve established that an ad with no Likes is an embarrassing failure, it’s also true that an ad with a lot of
Anatomy Of A Business Pivot
(By Mike Periu) “Business pivots aren’t limited to just startups or social media companies. Any business that’s in trouble can undertake a successful pivot. Even small
5 Twitter Tips For Connecting With New Customers
(By Mike Michalowicz) “If you enter your name or your business’s name on Twitter, you’ll instantly see who is talking about you and what they’re saying.