How to Launch a Career in Social Media Marketing
(By Robin Reshwan) "Posting just to show you have activity does little to build a brand. As a matter of fact, too much useless information can create "fatigue" for the Read More >>
(By Robin Reshwan) "Posting just to show you have activity does little to build a brand. As a matter of fact, too much useless information can create "fatigue" for the Read More >>
Whatever you want to call the business of being yourself, chances are you’ve already taken steps to enhance your individual brand. There’s no shortage of “how to brand yourself” advice Read More >>
(By Dr. Peggy Drexler) "Just as businesses and brands use social media to interact with their target audience and monitor consumer interest, people are using social media to gauge how their Read More >>
(By Dr. Peregrino Brimah) "As new communication technologies emerge, so do new copyright infringement questions. But copyrighting a tweet would be a difficult-to-make and hard-to-enforce legal claim – for many reasons. Read More >>
(By Kelly Spors) "Twitter has shied away from commerce so far, but the company has been under increasing pressure to turn a profit due to its recent IPO. A "buy now" Read More >>
(By Barry Moltz) "It is much easier to connect with a person than an abstract concept like a company. Posting employee selfies shows that there are real people behind the brand. Read More >>
(By Mike Michalowicz) "The truth is that Twitter isn't for everyone. But if you have a company with an active following, like a ton of the food truck industry and restaurants, Read More >>
(By Todd Wasserman) "While we've established that an ad with no Likes is an embarrassing failure, it's also true that an ad with a lot of interaction from the wrong people Read More >>
(By Mike Periu) "Business pivots aren’t limited to just startups or social media companies. Any business that's in trouble can undertake a successful pivot. Even small businesses that haven’t had meaningful Read More >>
(By Mike Michalowicz) "If you enter your name or your business’s name on Twitter, you’ll instantly see who is talking about you and what they’re saying. You search for your company Read More >>