How to Launch a Career in Social Media Marketing
(By Robin Reshwan) "Posting just to show you have activity does little to build a brand. As a matter of fact, too much useless information can create "fatigue" for the Read More >>
These 6 Big Mistakes Are Making You Look Bad Online
Whatever you want to call the business of being yourself, chances are you’ve already taken steps to enhance your individual brand. There’s no shortage of “how to brand yourself” advice Read More >>
Your Social Life Is Not Your Social Media
(By Dr. Peggy Drexler) "Just as businesses and brands use social media to interact with their target audience and monitor consumer interest, people are using social media to gauge how their Read More >>
Are Your Twitter And Facebook Posts Your Absolute Intellectual Property?
(By Dr. Peregrino Brimah) "As new communication technologies emerge, so do new copyright infringement questions. But copyrighting a tweet would be a difficult-to-make and hard-to-enforce legal claim – for many reasons. Read More >>
Will Twitter Soon Offer a ‘Buy Now’ Button?
(By Kelly Spors) "Twitter has shied away from commerce so far, but the company has been under increasing pressure to turn a profit due to its recent IPO. A "buy now" Read More >>
Why Selfies Need to Be Part of Your Marketing Strategy
(By Barry Moltz) "It is much easier to connect with a person than an abstract concept like a company. Posting employee selfies shows that there are real people behind the brand. Read More >>
A Second Look: Is Twitter Really for You?
(By Mike Michalowicz) "The truth is that Twitter isn't for everyone. But if you have a company with an active following, like a ton of the food truck industry and restaurants, Read More >>
4 Best Practices For Social Advertising
(By Todd Wasserman) "While we've established that an ad with no Likes is an embarrassing failure, it's also true that an ad with a lot of interaction from the wrong people Read More >>
Anatomy Of A Business Pivot
(By Mike Periu) "Business pivots aren’t limited to just startups or social media companies. Any business that's in trouble can undertake a successful pivot. Even small businesses that haven’t had meaningful Read More >>
5 Twitter Tips For Connecting With New Customers
(By Mike Michalowicz) "If you enter your name or your business’s name on Twitter, you’ll instantly see who is talking about you and what they’re saying. You search for your company Read More >>