(By Clate Mask)
“The strength of your business relies on the diversity and similarities of talented people that work for you. This applies to not only employees, but also contractors, vendors, freelancers and other non-employees. Hiring for fit isn’t just about finding a great full-time employee. It’s about surrounding yourself with people who are committed to the vision and serve with passion“.
When you first started your business, you were likely the glue that held everything together. When something broke, you fixed it. For the first few months or years, you were the center of operations and if you failed, your business would fail, too. Instead of enjoying the freedom and flexibility of being your own boss, you’ve shackled yourself to your desk working nights and weekends to keep your business operational because you believe your business will fail without you.
As the CEO of Infusionsoft—which offers sales and marketing software for small businesses—I struggle with shutting off work to be present with the people whom I love, just like many entrepreneurs. It takes commitment to develop the habit of leaving work on time, ignoring my cell phone and enjoying the few short hours I have with my family. But I couldn’t keep that commitment without the right systems in place and neither can you.
Get rid of the belief that you’re the only one who can do it right or that others will fail. Each individual on your team has a unique and special skill. Foster an environment where employees are empowered to do the work and thrive.
Here’s how to help fix it.
Hire for the Best Fit
New people that join your company will affect your culture either positively or negatively, so you must put a system in place to hire for fit. Use a behavioral interviewing process that includes questions and activities related to your purpose, values and mission. It may take more time to find the right person—it took me years to find the right chief financial officer for Infusionsoft—but you’ll be confident that you’ve hired diligently.
The strength of your business relies on the diversity and similarities of talented people that work for you. This applies to not only employees, but also contractors, vendors, freelancers and other non-employees. Hiring for fit isn’t just about finding a great full-time employee. It’s about surrounding yourself with people who are committed to the vision and serve with passion.
Delegate and Let Go
You’ll likely be in the center of operations if you can’t find people whom you trust and can delegate to. You may end up finding yourself stuck doing everything, constantly working in your business instead of on it. When you take on everything in your business, you limit its growth by the number of hours you have to give each day. You need a system to delegate.
A few years ago, I asked an employee to temporarily lead the sales team while I searched for someone with more experience. That employee worked diligently to implement scalable systems and processes that increased efficiency and improved the customer experience. Ultimately, I decided to stop looking for a replacement because I already had him on my team. Delegating that responsibility was one of the best decisions I made for the sales team.
Get rid of the belief that you’re the only one who can do it right or that others will fail. Each individual on your team has a unique and special skill. Foster an environment where employees are empowered to do the work and thrive with their own native genius. Once you’ve hired for fit, you need to onboard, train, delegate and empower employees to make decisions.
Automate What Takes Up Your Time
Time is the biggest challenge that entrepreneurs face. Following up on leads, ensuring customers are happy and building new relationships takes time. Wouldn’t it be great if there were more of you to go around? Implement a system to put your mundane, time-consuming tasks on autopilot with automation so you can spend your time working on the highest priority items. For example, instead of manually sending out responses to a request for your latest e-book, you could use marketing automation to create and distribute a series of emails that delivers the e-book, asks the buyer to share it and then offers a great deal on a related product.
Automation is often missing from small businesses because up until now, the software has been too expensive and out of reach for most of them. The entrepreneurs that implement it are purposeful and intentional, using it to save time, money and manual labor. As you consider a system for your business, think about the things that would free up your time.
Your Business Won’t Fail Without You
I just got back from a nine-day vacation in Cancun, Mexico where I recognized top performing partners and employees for their hard work. As I walked through the front doors when I returned, I wasn’t surprised to see the company running just fine. It was as if I hadn’t left. The phones were ringing, employees were hustling and the buzz of business filled the building. Infusionsoft isn’t going to fail without me, and if you put these systems in place, your business probably won’t either.