(By Dawn Papandrea) “Many small businesses make the mistake of promising the moon just to land a sale but then wind up disappointing the customer. That
Tag: Small Business
9 Simple Ways To Get People To Open Your Email
(By Barry Moltz) “Be controversial about current event topics. Take a contrarian viewpoint, as long as it’s something that makes sense for your brand and you’re
Can Polite People Be Successful Leaders?
(By Vivian Giang) “While you should keep these etiquette rules in mind, you should also remember that you shouldn’t be so unfriendly and tough that no
Why Facebook Buying WhatsApp is Bad for Entrepreneurs
(By Barry Moltz) “What’s worse, many small-business owners start to run their company by looking for home runs instead of the successful singles they’ve been hitting.
19 Mistakes You Should Avoid Making As A Small-Business Owner
(By Erika Napoletano) “Not everyone is as successful as they sound on Facebook. Blog subscribers aren’t the only metric that screams “success!” I wish I’d spent
The Danger Of Being Too Controlling
(By Stephen Shapiro) “Most people think about the opportunity or gain associated with giving up control: increased free time, the flexibility to engage in more meaningful
3 Decisions That Could Kill Your Business
(By Alexandra Levit) “Westheimer launched BricaBox to address a technical problem with which only a small number of people were grappling. He says he didn’t realize
Growing A Small Business? Here Are 5 Financial Equations You Need To Know
(By Sachs) “By understanding the financial implications of a business growth plan, small business owners can estimate their funding needs, ensure operations are able to
7 Negotiation Techniques Every Small Business Owner Should Know
(By Sachs) “Set some clear boundaries before you start negotiating for what you can and cannot compromise on, and be ready to end the negotiation
How To Guarantee “When You Build It, Customers Will Come”
(By Barry Moltz) “Experts say that in the past it took seven marketing reinforcements for a prospect to remember a company’s solution. Now with all the